Smart Business Account
Making smart decisions that lead to success is ideal, but having a backup plan in place is just good business. You can never account for every potential roadblock or setback, but with proper education you have a starting point from which to begin building experience. Returning to the objective of increasing audience engagement, gathering evidence on what isn’t working may be your first step. Experts in marketing and sales may provide information on why the copy or layout of a web page or an ad isn’t engaging audiences as anticipated. Thanks to new, broadly available software and given some straightforward investments to build capabilities, managers can now base consequential decisions on scientifically valid experiments. Of course, the scientific method is not new, nor is its application in business. The R&D centers of firms ranging from biscuit bakers to drug makers have always relied on it, as have direct-mail marketers tracking response rates to different permutations of thei